Saturday, December 14, 2013

Beyonce: No Marketing Team Required

By now you have probably heard about the album that Beyonce dropped on Friday: WITH NO PROMOS.  And this ain't some 10 song album, either.  This self-titled album has 14 songs and 17 videos.  She even has a song featuring her year old daughter, Blue Ivy.

It has been hard for my brain to process how an artist can put out an album with zero marketing.  And mind you, this album is number one on iTunes in 100 countries. Homegirl didn't do any late night talk shows, award show performances, or radio singles.  She used the power of Facebook and Twitter.  She made US her promo team and we didn't get a dime for it.

Let's just talk about Beyonce's influence for a minute.  After Beyonce's hit half-time show at the Super Bowl, she announced her world tour.  This tour sold out within days.  Beyonce didn't even have a new single out and people were spending rent money on tickets.  But this shouldn't be that shocking because Ms. Bey doesn't have just any type of fan base. She has STANS.  These are fans that attack people for talking about their favs.  These are fans that would buy jars of air because Bey told them to.  They don't need to be told through commercials to buy Beyonce albums, like Nike, they just do it.

This top secret album also brings up other questions.  When did Bey have time to do these videos?  Did she make everyone working on her album and videos sign contracts to not say a word about the album?  Did people have to sacrifice their first born if they did say a word about her album?  In this age of the world wide web, it's hard to believe that a celebrity can do anything and keep it under wraps.  Also, how did this make other pop artists feel?  While they are spending millions of dollars in marketing, all Bey did was send a link out on Facebook.  Even though a lot of artists have sent their congrats on the new music through Twitter, I can't help but feel they are butthurt. 

Regardless if you like Beyonce or not, you have to admit that her influence is strong... Or maybe scary.  I'm not sure if an artist has ever had this type of following before.  Could Michael Jackson do this?  Madonna?  The Beatles?  Rather this album goes platinum or not, she will go down in history for this epic move.

Have you bought the album yet?

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